For businesses and platform owners seeking clearer promotional partnerships.
The marketplace for audience-led promotion

Where brands find reach, and audience owners find opportunity.

PromoSlot brings businesses and platform owners together around clear deliverables, funded agreements and documented delivery.

Welcome to PromoSlot

Let's get you set up.

Getting started · 1 of 3 complete

Create your account

Done

Set up your public profile

Add a photo and intro so businesses and platform owners know who they're dealing with

Post your first campaign

Add your company, product, budget and deliverables

Browse platform owners →

Getting started · 1 of 3 complete

Create your account

Done

Set up your public profile

Add a photo and intro so businesses know who they're dealing with

List your first platform

Add your niche, audience figures, services and pricing in one step

Browse campaigns →

Welcome to PromoSlot

One last step: how do you want to use PromoSlot?

Your account isn't set up as a business or a platform owner yet. Pick one (or both) to get started, and add the other whenever you're ready.

Business account
Platform owner account

Welcome back.

Find platform owners
Find campaigns
Needs your attention

Do these next

New on the marketplace

Recently published

Browse all → Browse all →
Recent activity

What's happened lately

For your account

Worth a look

Marketplace

See how listings appear

Open the Marketplace →

Real, live listings and campaigns from PromoSlot's marketplace. Full search, filtering and every listing stay in the Marketplace itself.

Hover or focus to pause

P

PromoSlot provides marketplace discovery, documented agreements, payment coordination, delivery evidence and dispute support. PromoSlot is not the employer, agency or campaign decision-maker. Read about Payment Protection →

A two-way marketplace

Neither side waits for the other

No agency fee before either side has agreed anything, and no waiting to find out whether the work paid off. Money is held the moment a deal is funded and only released once delivery is verified: nobody pays on a promise, and nobody works on one.

For businesses

Businesses find platform owners

  • Search platform listings with real audience analytics
  • Filter by audience, niche, country, service and pricing model
  • Buy a listed offer or request a custom proposal
  • Message the owner and fund the agreement through PromoSlot
Browse platform listings
For platform owners

Platform owners find businesses

  • Browse active campaigns with payment terms published upfront
  • Filter by niche, platform, payment type and budget
  • Apply and accept the listed conditions, or send a counter-offer
  • Begin work once funding is held pending verification
Browse business campaigns
Browse by platform

Every channel that carries an audience

Ready to start?

Find promotion for your brand, or monetise the audience you've already built.

Find promotion
Home / How it works
How it works

From agreement to payout, every step stays clear.

Set the terms, fund the deal and follow delivery, evidence and payment in one place. PromoSlot verifies deliverables and evidence. It doesn't guarantee sales, virality or revenue unless that's explicitly written into the funded terms.

INTERACTIVE EXAMPLE Not a live transaction
Skincare launch campaign
Business: Example Brand Platform: TikTok Value: £500

What PromoSlot verifies

  • That submitted evidence matches the deliverables both parties accepted
  • Platform ownership, before a listing can transact
  • That funds are held before delivery is expected to begin
  • That a human reviewer, not an automated check, makes the delivery decision

What isn't guaranteed

  • Sales, sign-ups or revenue from a promotion
  • Views, reach or engagement beyond what the agreement specifies
  • The commercial judgement of either party
  • Outcomes affected by a third-party platform's own moderation or reach changes
Questions

Frequently asked

Who decides whether delivery was acceptable?

A PromoSlot reviewer checks the submitted evidence against the accepted terms. If something is missing, the platform owner is given the chance to resubmit before any decision closes the deal.

Can terms change after both sides approve?

Only by agreeing a new version. Any counter-offer is recorded, and funding is always tied to the version both parties last approved.

What happens if the work is never published?

The deal cannot be verified, and eligible funds are returned to the business under the accepted terms.

Does PromoSlot choose who works with whom?

No. Businesses and platform owners find each other in the Marketplace and agree their own terms. PromoSlot records the agreement and reviews delivery.

See where your money sits

You've seen the steps. See where funds are held and released while they happen.

Home / Pricing
Pricing

Pricing example

No subscription. No listing fee. See exactly what you'll fund or receive before a deal begins.

Which side of the deal are you on?

Example only. Nothing is charged or saved here, shown in GBP with fees applied per completed deal.

Key terms
SubscriptionNone
Listing feeNone
Buyer protection fee5%
Seller fee10%
When is a fee charged? Fees are only ever taken once a deal is completed, never before. Browsing, listing, messaging and negotiating stay free on both sides. Read the full terms →
Questions

Frequently asked

When is a fee charged?

Only once a deal is completed. The buyer protection fee sits in escrow from the moment a deal is funded, but PromoSlot doesn't keep it and doesn't treat it as charged until the deal actually closes. There is no subscription, no listing fee and no charge for messaging or negotiating.

What happens to fees if a deal is returned?

Where eligible funds are returned under the accepted terms, the buyer protection fee is treated in line with the published refund policy for that outcome.

Are the figures here the same as at checkout?

Yes. The percentages shown are the ones applied in the product, and each side sees only the amount relevant to their position in the deal.

Know the numbers

Find something worth funding.

Home / Payment Protection
Payment Protection

Funds are held until delivery is verified.

PromoSlot holds the funded amount from the moment a deal is agreed, and only releases it once a reviewer has checked the submitted evidence against the accepted terms.

How the protection works

Six steps, the same for every deal

  1. 1

    Terms accepted by both sides

    Deliverables, dates, payment model and evidence requirements are fixed at the version both parties approved.

  2. 2

    The business funds the deal

    The payment plus the buyer protection fee is taken and held by PromoSlot. It does not reach the platform owner yet.

  3. 3

    Delivery begins

    The platform owner publishes the agreed work, knowing the payment is already funded.

  4. 4

    Evidence is submitted

    Links, screenshots and analytics are uploaded against the requirements agreed at the start.

  5. 5

    A reviewer checks the record

    A person compares the evidence to the accepted terms and records the decision, with a chance to resubmit if something is missing.

  6. 6

    Release or return

    Verified delivery releases funds to the platform owner less the seller fee. Where conditions were not met, eligible funds are returned to the business.

Evidence PromoSlot looks for

  • A link to the published post, video or send
  • Screenshots showing the content live and dated
  • Platform analytics covering the agreed measurement window
  • View, impression or click figures where the payment model depends on them
  • Confirmation the content stayed live for the agreed period

What's excluded

  • Commercial results (sales, sign-ups or revenue) unless explicitly written into the agreement
  • Work agreed or paid for outside PromoSlot
  • Changes a third-party platform makes to reach, moderation or availability
  • Requirements never recorded in the accepted terms
Per-view and per-impression deals

Priced on performance settles a little differently.

A fixed-price deal is always all-or-nothing: paid out in full, or refunded in full. A deal priced per view or per impression works the same way underneath: held, then verified, then settled. But because the final number isn't known until the campaign has actually run, the release itself works differently.

How a per-view/per-impression deal settles
What's heldThe full maximum budget, plus any fixed floor agreed on top
When it settlesOnce, after the campaign period ends and a reviewer verifies the number
What's paid outThe verified quantity at the agreed rate, capped at the funded budget
What's refundedWhatever budget wasn't earned, plus its share of the buyer protection fee

In practice: fund a campaign for up to 50,000 views at 10p per 1,000, and if a reviewer verifies 32,000 were actually delivered, the platform owner is paid for 32,000 and the business is automatically refunded for the other 18,000, fee included. Nobody has to ask for it.

If a reviewer needs a little longer

Views and impressions are the one thing a reviewer can't always confirm from a single screenshot. If the evidence submitted looks like it might understate what was actually delivered, a reviewer can open a 24-hour window inviting the platform owner to add more proof, like an updated analytics screenshot, before the deal is finalized. Both sides are notified the moment this happens, in-app and by email.

If nothing more comes in before the window closes, the deal is still settled, just on the evidence that was actually submitted, never on a reviewer's private guess at the real number. This is a routine check on a claimed figure, not an accusation, and opening one doesn't affect a platform owner's standing on its own. It's only when evidence turns out to have been deliberately faked or altered, not just incomplete or mistaken, that it becomes a conduct issue with real consequences, up to account suspension. An honest gap is simply what the grace period exists to close.

See what you'd fund

See exactly what you'd fund or receive on a real deal.

Home / Resources
Resources

Guides on audience-led promotion.

A growing library of practical guidance on choosing platforms, agreeing deliverables, payment models and evidence.

The library

Six things worth knowing before you buy a slot.

Open only what you need. Each section stands on its own and nothing here assumes you have read the others.

01Platform playbooksWhat you can actually buy on each of the fourteen platforms, and what to pin down first

Every platform sells a slightly different thing. A newsletter sells a send; Discord sells a position in a room; TikTok sells a piece of content that may or may not travel. The formats below are the ones platform owners list on PromoSlot, so they map onto the deliverables and payment models you will see in the Marketplace.

Use the left column to decide what you want published. Use the right column to turn that format into terms a reviewer can check: a format, a place, a duration, and a named piece of evidence.

If a platform owner offers a format that is not on this list, that is fine. Write it into the terms the same way. What matters is that both sides could point at the finished thing and agree it is what was bought.

02Which payment model fits your campaignSeven models, one clickable way to work out which one you are actually describing

PromoSlot supports seven payment models, and picking the wrong one is how a reasonable deal turns into an argument. Start from what you are buying rather than from what you would prefer to pay.

What is held when the deal is funded

Funding always holds a real amount up front. Which amount depends on the model, so a model with nothing guaranteed also has nothing escrowed.

Escrowed portion by model
Fixed priceThe full amount
Per viewThe guaranteed minimum
Per impressionThe agreed rate
Time-basedThe period price
AffiliateThe minimum payout, if any
HybridThe guaranteed portion
CustomWhatever is stated up front

A deal can carry more than one model: a guaranteed fee for the post plus an affiliate rate on sales it drives, for example. Each one still needs its own numbers and its own evidence.

03Things to look for beyond the listingWhat five minutes on their real profile can tell you that the listing page cannot

A listing is written to be read on its own, but the creator behind it is not the listing. They're an account with a public history you can go and look at yourself. Before you fund anything, spend five minutes on the actual platform they will publish to. Most of what decides whether an offer will land is sitting there in plain view, for free.

Check it in this order

  1. 1

    Their last five to ten posts

    Not their best one. This is the closest thing to a preview of what you are about to buy.

  2. 2

    The comments underneath them

    Real engagement responds to what was said. Hollow engagement only compliments the person who said it.

  3. 3

    Whether older sponsored posts are still up

    A partner who quietly removes sponsored content once the invoice clears is telling you something about every deal, including the next one.

  4. 4

    What they choose to pin

    A pinned post or comment is the one thing an owner actively wants a visitor to see first. Read it as a statement of intent.

What holds up, what doesn't

Tells you something

  • Recent, comparable posts rather than a best-ever one
  • Comments that respond to the content, not just to the creator
  • The same tone and effort on sponsored posts as on their own
  • Old sponsored posts still live, not quietly removed once paid
  • A steady posting rhythm, not a sudden burst around outreach season
  • What they choose to pin to the top of their profile

Tells you almost nothing

  • Follower or subscriber count on its own
  • One outlier post presented as the typical case
  • Growth figures with no engagement to match
  • "Reach" used loosely instead of audience, views or impressions
  • Likes on a post whose comments are all emoji
  • A bio full of brand logos with no matching posts to find

Once you're on their profile, know what to look at

Short-form video
Typical views across recent posts
Long-form video
Average view duration, then views
Newsletter
Open rate for the segment being sold
Community and forums
Active posters, not member count
Live streaming
Concurrent viewers at your slot's hour
Written and search
Traffic to the specific page
Audio
Downloads per episode, first 30 days
Feed and social
Impressions and clicks from their analytics

Some of these you can see for yourself. Others (open rate, downloads, impressions) only they can show you. Checking the profile first means you already know whether to trust what you're shown, before you've agreed a single number.

04The brief that doesn't cause disputesThe same campaign written twice: once so it can be argued about, once so it cannot

Almost every dispute traces back to a single sentence that two people read differently. Terms are fixed at the version both sides accept, and a reviewer can only check what those terms actually named. That makes the brief the thing being bought, not paperwork.

Leaves room to argue "Post about our new protein bar on your channel in September. Should get good engagement. Please share to stories too." Which format, which account, which day? How long does it stay up? How many story frames? And "good engagement" cannot release or withhold a payment, because nobody wrote down what it means or where it would be read from.
Settles itself "One dedicated TikTok video, 30 to 45 seconds, published between 8 and 12 September, 18:00 to 21:00 UK time. Product visible in the first five seconds, code SPRING in the caption. Stays live at least 30 days. Plus three Instagram story frames on publication day with a link sticker." Evidence: the post links, a screenshot of the video's own analytics on day 7 and day 30, and the story frames screenshotted on the day they run.

Six things every brief should name

  1. 1

    The deliverable, one line each

    A format plus a length or size. Two deliverables are two lines, never one sentence with an "and" in it.

  2. 2

    Where it is published

    The exact account, channel or send, not just the platform. A pinned message in one channel is not the same product as an announcement to the whole server.

  3. 3

    When

    A date window and a time band, in one named timezone.

  4. 4

    How long it stays live

    The measurement window runs from publication, so say when it ends. "Permanently" is also an answer, and worth paying more for.

  5. 5

    What may not be changed

    Caption, code, link, claims. Name what is fixed, and say plainly that everything else is the partner's own voice. That sentence prevents more arguments than any other.

  6. 6

    What evidence settles it

    Which screens, on which days. If a figure decides the payment, name the screen the figure is read from.

If the partner disagrees with any of it, they counter-offer and you accept a new version. Recording the disagreement before publication costs one message; discovering it afterwards costs the campaign.

05Why niche beats reachAn opinionated case for audience fit over follower count, and when reach genuinely wins

Reach is something you can buy. Fit is not, which is exactly why it is underpriced.

A general lifestyle account with a very large following and a small forum devoted to one hobby can cost about the same for one placement. The lifestyle account will show your product to more people. The forum will show it to more people who already have the problem your product solves, and who are already in the habit of comparing solutions to it.

There is nothing mystical about why the second one converts better. A recommendation in a niche space arrives with context: from someone the audience treats as knowledgeable about this specific thing, next to other conversations about the same specific thing, at a moment when the reader is already thinking about it. The same words in a general feed arrive as an interruption.

Niche audiences also let you be more honest, which is a commercial advantage rather than a moral one. You can say who your product is not for, name the trade-off against the obvious alternative, and quote a real price, because the audience is knowledgeable enough to be reassured by specifics rather than bored by them. That kind of copy does not survive contact with a general audience, and it is usually the copy that sells.

Reach does win in some cases: a genuinely mass-market product, a category most people do not know exists yet, or a launch built around one creative asset you want as many people as possible to see once. If that is your situation, buy reach deliberately and measure it as awareness. What does not work is buying reach because the number looked impressive, and then judging it on sales.

Ask this instead

Questions that predict a result

  • What does your audience mostly come to you for?
  • What did your last few posts on this topic do?
  • Which of my competitors have they already seen here?
  • What share of them are in the country I sell to?
  • What have you turned down, and why?

Questions that only feel rigorous

  • How many followers do you have?
  • What is your best-performing post ever?
  • What is your total monthly reach?
  • How fast are you growing?
  • Can you guarantee it goes viral?

One more practical note: fit compounds and reach does not. A niche audience that sees you three times over a quarter starts treating you as part of the furniture of their interest. The same spend split across three unrelated large accounts buys three first impressions.

06GlossaryThe PromoSlot-specific words that appear in terms, deal rooms and evidence requests

Reference rather than reading. These are the terms that carry a precise meaning inside the product.

Accepted terms
The version of the deliverables, dates, payment model and evidence requirements both sides approved. Funding and review are always tied to this version.
Buyer protection fee
5%, paid by the business and held together with the payment from the moment a deal is funded.
Campaign
A business's public brief in the Marketplace. Platform owners apply to it.
Counter-offer
A recorded change to proposed terms. It creates a new version to accept rather than editing the previous one.
Deal
One agreement between a business and a platform owner, from accepted terms through to release or return.
Deliverable
One named piece of work: a format, a place, a duration. Everything a reviewer checks maps back to a deliverable.
Evidence
The links, screenshots and analytics submitted to show the agreed work was published as described.
Funding
Taking and holding the payment before delivery is expected to begin. Held funds do not reach the platform owner until delivery is verified.
Listing
A platform owner's public offer in the Marketplace: what they will publish, for whom, at what price.
Measurement window
The period an agreed figure is counted over, running from publication. It is named in the terms rather than assumed.
Payment model
How the amount is calculated: fixed, per view, per impression, time-based, affiliate, hybrid or custom.
Payout
The released amount reaching the platform owner, less the seller fee.
Release or return
The two outcomes of review. Verified delivery releases funds; where conditions were not met, eligible funds return to the business under the accepted terms.
Reviewer
The person at PromoSlot who compares submitted evidence against the accepted terms and records the decision.
Seller fee
10%, deducted from the platform owner's payout when a completed deal is released.
Verification
The check that a platform owner controls the account they have listed. Required before a listing can transact.
About PromoSlot

Marketing has changed. Most of the industry hasn't.

Promotion used to run on favours. It runs on published listings and written terms now. Pick a thread below: each one shows the old way and what replaces it here.

How it works
Five things that changed

Pick a thread, pull it

Each one has two sides. The left is how promotion worked before, and mostly still does. The right is what PromoSlot replaces it with.

Thread 01 of 05 · Outreach

    + Tell me more about the mechanics

    1 / 05
    From accepted terms to money moved

    One deal, end to end.

    The route is faint until you scroll. The line draws itself in as you go, and each step stays lit once it is reached.

    Illustrative journey · fictional demo account
    1 · Listing published
    Listing published and live on the marketplace
    2 · On the marketplace
    TF

    Founders Weekly

    @foundersdigest · by Priya N.
    📰 Newsletter
    StartupsSaaSSponsored issue
    4.1kSubs
    2.6kOpens
    52%Open rate
    A weekly digest for early-stage founders, one sponsor slot per issue.
    No ratings yet
    From £120
    3 · A business reaches out
    2m agoNew message from Bloom & Co.
    4 · They connect
    Loved your last issue, got room for a sponsor slot next month?10:14
    Yes! Sending terms over now.10:21
    5 · Deal started
    approved
    Agreement
    2
    Approval
    3
    Funding
    4
    Delivery
    5
    Verification
    6
    Payout
    6 · Delivery in progress
    funded in_delivery proof_submitted under_review
    7 · Verified & paid
    paid
    Agreement
    Approval
    Funding
    Delivery
    Verification
    Payout
    8 · Both leave reviews
    B
    Bloom & Co.
    ★★★★★

    Delivered exactly as agreed, would sponsor again.

    P
    Priya N.
    ★★★★★

    Clear brief, paid on time. Great first partner.

    9 · A track record, carried forward
    TF
    Example

    Founders Weekly

    @foundersdigest · by Priya N.
    StartupsSaaS
    ★ 4.8 (12)
    From £120

    A fictional test account, shown for illustration only. Not every listing will reach this outcome.

    1 · Listing published
    Listing published and live on the marketplace
    2 · On the marketplace
    TF

    Founders Weekly

    @foundersdigest · by Priya N.
    📰 Newsletter
    StartupsSaaSSponsored issue
    4.1kSubs
    2.6kOpens
    52%Open rate
    A weekly digest for early-stage founders, one sponsor slot per issue.
    No ratings yet
    From £120
    3 · A business reaches out
    2m agoNew message from Bloom & Co.
    4 · They connect
    Loved your last issue, got room for a sponsor slot next month?10:14
    Yes! Sending terms over now.10:21
    5 · Deal started
    approved
    Agreement
    2
    Approval
    3
    Funding
    4
    Delivery
    5
    Verification
    6
    Payout
    6 · Delivery in progress
    funded in_delivery proof_submitted under_review
    7 · Verified & paid
    paid
    Agreement
    Approval
    Funding
    Delivery
    Verification
    Payout
    8 · Both leave reviews
    B
    Bloom & Co.
    ★★★★★

    Delivered exactly as agreed, would sponsor again.

    P
    Priya N.
    ★★★★★

    Clear brief, paid on time. Great first partner.

    9 · A track record, carried forward
    TF
    Example

    Founders Weekly

    @foundersdigest · by Priya N.
    StartupsSaaS
    ★ 4.8 (12)
    From £120

    A fictional test account, shown for illustration only. Not every listing will reach this outcome.

    What you build here

    Reputation becomes opportunity

    A follower count resets the moment you stop posting. A record doesn't. Every completed deal stays attached to the profile that did it.

    Honest scope

    What we verify, and what we don't promise

    A protection system is only worth anything if it is clear about its edges. Here are ours.

    Checked before money moves

    0 / 5 confirmed

      Not guaranteed

        FC
        @fernandclay Active 2 minutes ago
        The old way
        Browsing the marketplace
        The new way
        Go deeper

        The parts people ask about second

        01 Where the money actually sits Funded, held, and what "held" means in practice +

        When a buyer funds a deal, the money leaves their account and enters escrow. It does not reach the seller. It sits there, unavailable to both sides, until a reviewer has checked submitted evidence against the terms both parties accepted before funding.

        The three states funds can be in
        Held: funded, in escrow, unavailable to either side
        Released: evidence checked and matched, funds move to the seller
        Returned: terms not met, funds go back to the buyer

        There is no fourth state. Nothing sits in limbo indefinitely and nothing is settled by whoever argues hardest.

        02 What a reviewer is actually looking at A person reading the evidence against the agreed terms +

        Review is a person reading two documents side by side: what was agreed, and what was submitted as proof it happened. The question they answer is whether the second matches the first.

        What counts as evidence

        • A live link to the placement
        • A dated screenshot of the named analytics screen
        • Figures tied to the specific term they prove

        What doesn't

        • A description of what was posted
        • A number with no screen behind it
        • Anything agreed verbally after funding
        If the evidence looks incomplete, the seller gets 24 hours to complete it before anything is decided.
        03 Who is on the other side of a listing Ownership verification, and why it happens before pricing +

        A platform owner verifies that they control the audience they're listing before the listing can transact. Checking any later would mean checking after someone has already paid.

        1. 1 Ownership is provenControl of the channel, newsletter or account is demonstrated.
        2. 2 Then the listing can transactUntil that's done, the listing cannot take a funded deal.
        3. 3 The record starts countingEvery completed deal after that attaches to the same verified profile.
        Home / Terms of Service
        Terms of Service

        The terms that govern using PromoSlot.

        Last updated 10 September 2026. By creating an account or using PromoSlot, you agree to these terms, our Privacy Policy and our Refund Policy.

        Home / Privacy Policy
        Privacy Policy

        How we handle your data.

        Last updated 4 September 2026. This explains how PromoSlot collects, uses and protects your personal data.

        Home / Refund Policy
        Refund Policy

        What happens to funds when a deal doesn't complete.

        Last updated 10 September 2026. Operated by PromoSlot Ltd (company number SC899931); see the Terms of Service, Section 1.

        Marketplace

        Find audiences. Find paid opportunities. Every deal covered by Payment Protection.

        Affiliate Program · pool-funded

        Ready to get started?